These days, most of your business customers probably use social media already. You should have a social networking profile for your business. Read on for some very valuable advice on how your business can best put to work social media marketing methods today, and increase your customer base.
Consider including a share button for Facebook in your blog posts. This enables visitors who read your content to immediately share it with their friends who might be interested. This increases the amount of people that will see your blog that may become customers. These people can then use your services or purchase your products.
Commit yourself to building a strong relationship with your customer base, if that is the type of relationship you want. If you just want to drive sales, then advertise through social channels and keep it simple. If you choose to communicate with your customers on a two-way basis, start slowly with a simple “Hello.” Your customers will let you know where to go from there.
Avoid making every one of your posts a product push if you want to attract new followers. Try posting links or stories from outside providers that are relative to your niche or industry. Try running contests, posting pictures or asking questions. Get your followers involved. Try to get them to talk about your product instead of just putting it out there. As much as possible, lead your clientele to link your brand to their identity. Have them envision choosing your product or service as a lifestyle choice, rather than a budgetary choice.
Do not be afraid to ask for help with your social media marketing. This market is large and many designers and consultants can create a website and social media strategy that works for you. If you choose to hire help, ask for quotes and references, as it can be quite expensive.
Try to interact with customers as frequently as you can. Comment on blog posts, reply to Facebook statuses and answer questions posted to your wall. It is important that you do not participate in personal conversations; you should limit your posts to topics related to your business.
Let followers know about different milestones you reach. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Make sure you thank people for showing interest in your work and talk about your experience with social medias. Writing an article like this is likely to be quickly shared.
Facebook games are a great way to promote your products. It is pretty easy to create a unique game that is related to what you have to offer. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. Think about having a professional designer create a game for your business.
There are a few things to consider before you actually market on various social media networks. Each social networking site is different, and knowing these differences can help you to make the best use of your time. Perhaps one particular site reaches a majority of people and so is a worthwhile recipient of most of your efforts.
Think about giving away freebies through your social media profile. All individuals like getting free stuff, and by doing it, you can draw new subscribers to your various social media pages. Just choose what free product or service you are going to offer, and then visit a number of the most heavily followed social media profiles for freebies and put up the link to where individuals can come for it.
Do some research regarding social networking. You may have a profile on Facebook already, but keep in mind that professional use of social media differs from personal use of these sites. You can look for a lot of information on this online, and you can find professionals that may offer advice too.
Running contests on Facebook and Twitter can really bring in visitors if the rewards are worth customers’ while. Getting the news out about your contest will be a snap, thanks to the audience participation encouraged by social media. Be sure to create contests that are enjoyable and unique, as well as promote the products that you want to sell. A good example of such a contest is a logo design contest for a product that is about to launch.
Photo contests are a good way to get the followers you have involved with social media. Tell users that you will offer a prize for the most creative photo with your brand included. Many people who take part in the contest are likely to share their photographs with people in their own personal networks, thereby promoting your business and product to new potential buyers and markets.
When you use Facebook to market to customers about what products or services you offer, only share things that are important to share. People also enjoy interesting things. It’s better to go without sharing something than to share something that’s not really noteworthy. If you find something that you find really interesting, or holds some serious truth, don’t hesitate to share it with others around you. However, it should be of interest to others. Avoid posting worthless quizzes or anything that could be perceived as spam.
You should always talk up your friends using social media blogs and profiles. This seems a little odd, but a lot of people respect and feel more at ease with those that have a few social credentials. Blog about your friends on Facebook, or your number of Twitter followers. Share a link that will give them more info, or come up with a contest to thank your customers.
Social media is currently an important part of many business marketing efforts. This not only allows for your current customers to boost your business’s customer base but also lets the world see what you offer. Try out social media to see how it can help you grow your business.